Review of Strategy Literature

1. 1930 PG promotes interbrand competition
2. 1962 Alfred Chandler 
3. 1963 Alfred Sloan: My Years with General Motors
1. "From decentralization we get initiative, responsibility, development of personnel...
2. "From centralization we get efficiencies and economies
4. 1970's Chandler, Wrigley, Rumelt
5. 1971 Galbraith 
6. 1978 Davis, Lawrence
7. 1980 Porter's generic strategies, competitive positioning
1. low cost
2. differentiation
3. focus
8. 1986 Miller
9. 1990 Pascale: "inherent tension within organizations is the primary, if not the only, vehicle for self-regeneration"
10. 1992 Senge: The fifth discipline : the art and practice of the learning organization
11. 1993 Prahalad, Hamel 
12. 1994: Ghoshal, Mintzberg "pendulum swing"
13. 1998 Ghoshal, Bartlett: "portfolio of processes" along with competencies