Thursday, January 19, 2012

Strategy with Chris Carr: Lecture 1

  1. Course overview:
    1. Jan. 19: Course Intro, Concept of Strategy, SWOT: Generic strategies, market share
    2. Jan. 26: Walmart Stores 2009 (P1): Value chain analysis
    3. Feb  2: Ryanair, 2011 (P2): AirAsia: The World's Lowest Cost Airlines
    4. Feb  9: Ford & the World Auto Industry in 2012. Environmental Sustainability (P3): Strategic management of innovation
    5. Feb 16: Video Game Console Industry in 2012, the next round (P4): Strategies for going intl.
    6. Feb 23: Zara Inc (P5) International MNC strat.
    7. Mar  1: Vodafone in 2011 (P6): Role of the Centre & M&As lecture points on GE under J. Welch. Hanson
    8. Mar  8: GE and Jeff Immelt 2009 (P7): Leading strategic & cultural change processes
    9. Mar 15: HSBC (P8): Course review and revision. Tesco A&B (Tesco Bank) (P9). 
    10. Mar 22: Tesco A&B (Tesco Bank) Plenary Case session: John Allan, Chairman of Dixons, Strategic Leadership & Change Management
  2. Chris Carr Background
    1. Aero engineering at Cambridge, Chartered Mechanical Engineer
    2. BAE aerospace
    3. GKN auto parts: CV joints, PM for Ford US factories
      1. 75% of value added in components
      2. Became Chartered Accountant
    4. PhD research
      1. cultural issues in strategy: "How to people think about strategy"
      2. 2006 Harvard Lecturer
    5. Writing book on global strategy
  3. Contacts
    1. World Bank
    2. UN
    3. Aerospace agency
    4. write a 1 page summary of dissertation ideas
    5.  What is Strategy?
      1. where we are going to go, strategic objectives
        1. keep objective simple
        2. German company, Dr. Schindler 1982
          1. had PhD in economics, very capable
          2. powerful personalities with charm
          3. eg. John Weston of Trinity Hall, later of BA, Dick Evans boardroom Coup d' etat
          4. now chairman of Sainsbury
        3. Quinton Hazell of Morgan
      2. how we are going to get there 
        1. policy choices for functional areas
        2. integration of coherent policy amid changing environment
      3. What are the most important issues?
        1. Strategy is full of BS from which power is derived
        2. which functional areas lead to the top-position
        3. deregulation has led to the need for competitive strategy
        4. market creates dynamic industries and the need for strategy
        5. markets consolidation occurs in free markets
        6. Karl Marx: concentration of world capital
        7. NVT= Norton Veniers Triumph
        8. Manchester museum (look at cars)
      4. Dick Foster & Sarah Kaplan (2001): Creative Destruction
      5. John Harvey Jones "Making it Happen"  
      6. Modern Times w/ Charlie Chaplin
      7. Kodak bankruptcy
      8. SWOT is important
    6. Generic Strategies
      1. Cost leadership through high volume
        1. Ford model T
          1. working capital
          2. deep pockets required, resource intensive
          3. economies of scale
          4. GM differentiated, Sloan
        2. RyanAir
        3. target pricing- at what price would the market take off?
      2. Differentiation
        1. different in the eyes of the customers

    Posted by E.B. Holmes at 6:24 AM
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