Crossing the Chasm

I came across this table of critical questions in the Judge Business School Ignite literature. (Programme Manual p 14). I've modified the table to be more compact.

These are listed as "chasm crossing factors" which can enable a high-tech business to transition from selling to primarily "early adopters" to the "early majority".

Sources: GA Moore (1991) Crossing the Chasm, University of Cambridge: Judge Business School

1. Target Customer:
1. Do they have the resources to buy?
2. Is the product/service an economic benefit to them?
3. What is the most effective sales channel? (Distribution)
2. Competition
1. Does another company have a solution already?
2. How do competitors profit?
3. Partners
1. Who do you partner with to present a total solution to your customers?
2. Suppliers