- humans cannot take in too much sensory information, therefore we filter
- selective attention- we pay attention to one thing over others
- perceptual threshold- point beyond which we cannot sense
- habituation- getting used to a certain sensory input
- principle of closure- filling in missing information based on prior exposure
- change blindness- we fill in the blanks and can often not detect even signifigant changes in the visual scene
- How to avoid mis-perceiving:
- get more information
- get relavant information
- don't see what we want to see, see what is
- don't listen to hearsay
- don't project
- understand personal biases
Course work and notes from E. B. Holmes at the University of Edinburgh Business School (MBA, 2011-2012)
Wednesday, September 21, 2011
Organization Behavior, Buchanan and Huczynski (Chapter 8)
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