- 1st Zara store opened in La Coruna in 1975
- 1985- Inditex (Industria de Diseno Textil) founded as a parent corporation to Zara
- Questions Provided by Ian Graham: Zara Case
1. Describe Zara's Business model? What are the strengths
of this model and how sustainable are these strengths?
2. At the time of the case how can the opportunities to
improve Zara's IT capability be assessed? Which changes
do you you think would have been justified?
3. Drawing on your knowledge of how technology and
retailing has evolved in the intervening seven years, how
do you believe the use of IT in a company like Inditex will
have evolved?
Reconvene at 4 pm: groups will be asked to comment briefly
on these questions. - Link to Zara webpage
Course work and notes from E. B. Holmes at the University of Edinburgh Business School (MBA, 2011-2012)
Monday, September 19, 2011
Zara's POS and IT upgrade (or not)
Labels:
Inditex,
IT,
POS systems,
Zara
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