| Week | 1st hour | 2nd hour | Read: |
| 1: Jan 19th | Introduction | Generic Strategies | Ch. 1-4 |
| 2: Jan 26th | Walmart 2009 | Value Chain | Ch. 5-8 |
| 3: Feb 2nd | Ryanair 2011 | AirAsia | Ch. 9-10 |
| 4: Feb 9th | Ford 2012 | Innovation | Ch. 11-14 |
| 5: Feb 16th | Nintendo 2012 | International Strategy | Ch. 12 |
| 6: Feb 23rd | Zara | International Strategy | Ch. 15 |
| 7: Mar 1st | Vodafone 2011 | General Electric, M&A | Ch. 16 |
| 8: Mar 8th | GE 2009 | Cultural Change | Ch. 17 |
| 9: Mar 15th | HSBC | Tesco | Ch. 18 |
| 10: Mar 22nd | Tesco | Wrap up | - |
Course work and notes from E. B. Holmes at the University of Edinburgh Business School (MBA, 2011-2012)
Wednesday, March 28, 2012
CS: Corporate Strategy Cases
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