Wednesday, March 28, 2012

CS: Corporate Strategy Cases

Week1st hour2nd hourRead:
1: Jan 19thIntroductionGeneric StrategiesCh. 1-4
2: Jan 26thWalmart 2009Value ChainCh. 5-8
3: Feb 2ndRyanair 2011AirAsiaCh. 9-10
4: Feb 9thFord 2012InnovationCh. 11-14
5: Feb 16thNintendo 2012International StrategyCh. 12
6: Feb 23rdZaraInternational StrategyCh. 15
7: Mar 1stVodafone 2011General Electric, M&ACh. 16
8: Mar 8thGE 2009Cultural ChangeCh. 17
9: Mar 15thHSBCTescoCh. 18
10: Mar 22ndTescoWrap up-

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