CS: Grant 2010 Cases

7th Edition Cases

(Source: RM Grant 2010, Contemporary Strategic Analysis, 7th Ed.)

Robert M. Grant is the Eni Professor of Strategic Management at Bocconi University in Milan as well as a Visiting Fellow at Georgetown University. He is British but has taught for many years in North America at UCLA, Georgetown, California Polytechnic and University of British Columbia. He has worked with companies such as Nortel, American Express, Zurich Financial Services and Lockheed Martin. He is on the editorial boards of Strategic Management Journal, Long Range Planning, and Strategy & Leadership.

Textbook chapter (7th edition)	Cases
PART 1. INTRODUCTION: The Concept of Strategy (Ch. 1)	1. Madonna
PART II. TOOLS OF STRATEGIC MGT Goals, Values & Performance (Ch. 2)	2. Starbucks
The Analysis of Industry and Competition (Ch.s 3 and 4)	3. US Airline Industry in 2009 4. Ford and the World Automobile Industry in 2009
Analyzing Resources and Capabilities (Ch. 5)	5. Wal-Mart Stores Inc in 2009 6. Manchester United: Preparing for Life without Ferguson
Developing capabilities (Ch. 6)	7. Eastman Kodak: Meeting the Digital Challenge
Organization Structure and Management Systems (Ch. 7)	8. Procter & Gamble: Organization 2005
PART III. THE ANALYSIS OF COMPETITIVE ADVANTAGE The Nature & Sources of Competitive Advantage; Cost and Differentiation Advantage (Ch.s 8, 9, & 10)	9. Easyjet vs. Ryanair 10. Harley-Davidson, Inc. in 2009
PART IV. BUSINESS STRATEGIES IN DIFFERENT INDUSTRY CONTEXTS Industry Evolution (Ch. 11)
Technology-based Industries and the Management of Innovation (Ch. 12)	11. Raisio & the Launch of Benecol Margarine [A] & B] 12. Rivalry in Video Games 13. DVD Wars*
Competitive Advantage in Mature Industries (chapter 13)	Whirlpool
PART V. CORPORATE STRATEGY	14. Eni SpA: Building an International Energy Major
Vertical Integration and the Scope of the Firm (Chapter 14)	15. American Apparel: Vertically Integrated in Downtown LA
Global Strategies and the Multinational Corporation (Ch. 15)	16. Outback Steakhouse: Going International 17. Euro Disney: From Dream to Nightmare, 1987–94 18. Vodafone: Revisiting the Global Strategy
Diversification Strategy (Ch. 16)	19. Google 20. Richard Branson and the Virgin Group of Companies in 2009
Managing the Multibusiness Corporation (Ch. 17)	21. General Electric & Jeff Immelt 2009 22. Bank of America & Merrill Lynch
Current Trends in Strategic Management (Ch. 18)	23. W.L. Gore