B2B Marketing Assessments

Assessment

1. attendance and individual participation (20%)
2. team case submissions (40%)
3. individual case submission (40%)
4. For attendance, you are simply noted if you are present or not daily. 
5. For participation, the level and quality will be evaluated over the week. The attendance and individual participation graded is weighted more to participation.

Case submissions

1. evaluation criteria: 
1. strategic analytical input
2. creativity
3. application of Business Marketing
4. general Marketing learning
5. presentation quality (style and conciseness primarily)
6. persuasiveness
7. comprehensiveness
8. conciseness

For team submissions:

1. Faculty will seek team members’ evaluations of each member using the same criteria and reconcile those results with the faculty assessment for a final grade of all team-based submissions (Appendix 3).

Dates of Assessment:

• Team-based case submissions are due in advance of the case discussion in class. The team submissions will be evaluated within the week for the course. 
• One case write-up per team is due at the start of classes on each of the following days: Tuesday, Wednesday and Thursday. Cases will be assigned once teams have been established.