Case Analysis Template

1. Who controls the market?
1. established corporations
2. governments
2. How developed is the market?
1. emerging
2. developed
3. What is the market size today?
4. What are parts of the market have:
1.  The largest profitability?
2. The largest sales volume?
3. The largest sales growth?
5. What areas of the market are competitors targeting?
6. How is the market distributed geography?
1. Implications for distribution (operations)
2. Cultural Implications
7. Who makes the purchasing decisions for the market?
8. For key customers:
1. Who is the Key Purchase Influencer for the product or service?
2. What barriers exist for them getting the product?
9. What complementary and substitute products exist?
10. What is the firm's marketing strategy? How does this tie into its overall strategy
1. Skim strategy: High price to skim the high profit market segments.
2. High Volume strategy: Competing on operational efficiency -> Drive down costs
3. Desirable Brand Strategy: Generate Brand image excitement