Customer Value Proposition (Office Tiger)

Office Tiger Value Proposition (Group: Souharda and Eric)

1. Market
1. BPO Outsourcing Market Size?
2. away fixed costs
3. Delta Airlines just canceled outsourced call centers
1. lost revenue and increased costs (results from marketing research)
2. Customer Experience
1. no guilt for using service
2. trustworthy (takes time to build trust)
3. Offerings
1. differentiated on quality, type of service (accounting/finance)
2. 24/7 service
4. Benefits
1. scalability 
2. relationship
5. Differentiation
1. accounting and finance
6. Proof
1. need actual customer results for this (savings, etc)
7. Strategy: Office Tiger started from a high value added
1. lock in strategy; once you've become part of the organization, can you be fired?