Apple Inc., 2008 (HBR 9-708-480)

1. 2005:  Intel over PowerPC (IBM and Motorolla made RISC-> later Freescale) 
2. 2007:  Name change signalled a shift away from simply computer products although Macintosh computer manufacturing remained the core business
1. Mac Sales remained 43% of Apple's total revenue
2. 61% of PC revenue from laptops
3. Apple's strengths
1. Attractive design
2. virus tolerance
3. Ipod and Itunes complimentary products
4. Competing PC manufacturers
1. HP- Mark Hurd (Now at Oracle)
2. Dell
3. Acer
4. Lenovo
5. Apple Closed platform
1. strength and weakness
2. IBM, Intel and Microsoft
3. Innovation stopped mid-90s
6. One step ahead of their customer's expectations
7. Accessorize the fundamental product and create an ecosystem