Cirque Case: IBSCBC.org 306-498-1

1. Circuses developed during the 1740's in England
1. 1769:  Phillip Astley built the first circus building
2. 1870:  PT Barnum achieves $400,000 in profits in year 1
1. 1872-1905:  Peak Circus Activity
2. 1911:  Largest Simultaneous Rail-Based Circus Activity in the US (32 touring circuses)
3. 1984:  Cirque established in Quebec (Circus of the Sun)
1. initial support of 1.6m from Quebec government
2. Circuses Developed Large format outdoor advertising 
3. Core Competencies of Cirque
1. a beautiful mixture circus and ballet
2. access to finance through partners
3. Jettison Animals which had chained prior circus events
4. Cirque functioned with people.  The focus shifted to talent recruitment and training
1. target Olympic gold medalist
5. Theatre, Music
6. high price point niche
7. market research to set price
8. trial performance
9. costume designers, set designers, live musicians
4. Family Entertainment
1. target audience is adults and corporates
5. Competitors in the Entertainment Industry
1. Las Vegas Shows
2. Musical acts
3. Disney

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