Strategic Management (Brad Mackay)

1. Peer review:  Part of the class grade
2. Book is optional, but useful for the exam
3. Open Exam, but no
4. Exam:
1. Role Play:  What would you do in a given situation
2. Presentation
5. Guest Speaker, Rod Woodward:  Friday 25th
6. Business in society
7. Strategy in multi-business firm
8. Disruptive Strategy
9. Turn-around strategy
10. Question:  Just large corporates, no small business
11. Peer Review Grading
12. Google Case 
13. What is Strategy?
1. Tactics vs. Strategy
2. Michael Porter's Generic Strategies
1. compete on cost
2. differentiated
3. From the outside pattern of decisions
1. implies outsider point of view
2. implies consistency (not all businesses have this)
3. academia such as economists
4. Big Picture
1. not detail oriented
5. Stabilizing force for organizations
1. implies value similarities
2. Case of Japanese companies
3. What relationship must exist between strategy and culture
14. What do you think strategy is?
15. History and Background
1. Strategos- ancient Athenian position 508 BC
2. Statos-  military formation
3. Von Clauswitz 1976
4. von Newman and Morgenstern 1944
5. Glueck 1980
6. "discursive structure"- complicated way to say "communication"
16. "Aim your actions towards your purpose "
1. unification of employee efforts
2. create an identity, hew out a place in the marketplace
3. clear statement required
4. Pixar, Ikea
17. Objectives versus vision. SMART objective creation
1. Specific
2. Measurable
3. Achieveable
4. Relevant
5. Time-bound
18. UEBS vision
19. Mission Statement-  "Why we exist"
1. indicative-  what we are
2. declarative-  we declare that this is what we will do
20. Four C's of strategy:
1. Culture
2. Content
3. Context
4. Cognition
21. Strategic Fit
22. Group Discussion Questions
1. What aspects of Google's strategy can you identify
2. What is their purpose?
3. What is their vision and how important is this to their strategy?
4. What is their mission?
5. Group 10:  Room 18
23. Apple Case Discussion (from 2pm)
1. Porter Five Force Model- based on assumption of Perfect Competition
2. Barriers preventing others from entering a business
3. Potential of Substitutes
4. Supplier power- cost of inputs
5. Buyer power
6. Michael Porter
7. Business Level External Analysis
24. Porter's balance of forces is similar to a force balance in Physics
25. Iphone was a disruptive and innovative device
26. Blue Ocean Strategy
1. Cirque Desole
27. Ansoff 2X2 Matrix
1. Market Penetration/Consolidation
2. Product Development
3. Market Development
4. Diversification