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| Low Price Point, High Quality Nano |
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| 1989 Hamil and Pralahad, Competing for the Future |
- Tata Nano Case: HB Case 9-701-420
- How could Tata better market the Tata?
- What are Tata's core competencies?
- R&D personnel and supplier relationships
- able to get engineering knowledge from without the firm
- What are Tata's differentiators?
- Large conglomerate, India based
- Managing by walking around: HP book
- 1991 HBR Hamel and Prahalad
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