Thursday, February 23, 2012

CS: Zara Case (309-113-1)

  1. Zara Case (309-113-1)
    1. Strategy:
      1. vertical integration
      2. long incubation period (before going to other countries)
      3. selective international expansion
      4. aggressive in European Markets, cautious in the US
    2. Comptetitors
      1. Hennes & Mauritz (Sweden) 
      2. Mango (Spain)
      3. Top Shop (UK)
    3. Market Positioning:
      1. Fashion on horizontal, Price on Vertical
    4. Technology usage:
      1. flexible production
      2. lean
    5. Recommendations:
      1. Online Shopping 
      2. Globalization of brand? 
    6. References:
      1. Zara Enters India (FT)
      2. Zara: Taking the Lead in Fast-Fashion (BBW)
      3. Inditex's strong growth driven by emerging markets
        1. Spain's Inditex, owner of the Zara fashion label, reported robust first-quarter earnings driven by rapid growth in emerging markets...
      4. Inditex sets the pace for fashion retailers
     



    Posted by E.B. Holmes at 6:41 AM

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