- How can we engage employees?
- Research shows that it depends.
- HR practices
- Understand people's motivation
- Create value for the employee, incentive-based?
- recognition and rewards
- understand employees' ideas and values
- people attach meaning to various things (cognates)
- evolutionary past: emotions allow survival (evolutionary advantage to emotions)
- anticipation
- EMO text analysis (software)
- see: Chomsky on emotions in linguistics
- are people in your organization talking positively or negatively
- "tweet" emotional analysis (soccer fans)
- are emotions fundamentally irrational?
- are logs of communication biased towards negativity? (people withhold positive comments)
- Emotional maps
- brand mapping
- most employees talk about other functional teams (this can often be negative)
- ex: complain about the HR department, complain about management team
Course work and notes from E. B. Holmes at the University of Edinburgh Business School (MBA, 2011-2012)
Monday, February 27, 2012
Manage Employee Engagement
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